Integrated Marketing Manager

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Date: Mar 23, 2026

Location: Carrollton, GA, US, 30117

Company: Southwire Company LLC

A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live. How will you power what’s possible?  

Location: Carrollton Headquarters

Job Summary

The Marketing Manager is responsible for working cross-functionally to develop marketing campaigns and messaging strategies for market segments important to Southwire. This role will be responsible for developing and deploying content targeting the various audiences across the sales cycles to drive demand and lead generation, and preference for the Southwire brand. This includes broader messaging, communicating the "One Southwire" value propositions, as well as curating and coordinating applicable content to each of the audiences identified. This individual will work closely with our sales and marketing teams along with other functional teams where applicable.

Key Responsibilities

  • Acts as a specialist in marketing, leveraging in-depth expertise to develop innovative strategies that align with business goals, addressing market challenges with effective solutions.
  • Advises senior leadership and teams on market trends, offering actionable insights and recommendations for aligning marketing practices with overarching business objectives.
  • Develops strategy for comprehensive marketing campaigns, ensuring alignment with product launches, branding initiatives, and customer engagement efforts to drive company growth.
  • Coordinates externally with partners, agencies, and vendors, ensuring smooth collaboration and the delivery of high-quality, results-driven marketing programs.
  • Designs and develops industry-leading marketing programs, focusing on maximizing brand visibility and engagement across multiple channels to reach target audiences effectively.
  • Implements systems to measure marketing performance, analyzing key metrics and providing regular reports to senior leadership on campaign outcomes and areas for improvement.
  • Develops actionable insights from market data, continuously assessing competitor strategies, customer behaviors, and emerging industry trends to inform marketing decisions.
  • Coaches and mentors junior marketing team members, providing operational guidance, skill development opportunities, and ensuring high levels of performance within the team.
  • Interfaces with other departments, working collaboratively to ensure that marketing strategies align with sales, product development, and customer service to optimize overall business performance.
  • Performs other duties as assigned
  • Complies with all policies and standards

    • Required Education & Experience

    Minimum Education Level: Bachelor's Degree Years of Experience: 8-11 Years

    Preferred Education & Experience

    Minimum Education Level: Master’s degree Years of Experience: 12-14 Years

    Spans of Control

    Does this role Manage Southwire Team Members: No

    Travel

    Travel: None

    Physical Requirements

    Moving: 5% Standing: 5% Sitting: 90%

    Working Conditions

    Office

    Equipment

    Computer/Keyboard

    Competencies

    Action Oriented
    Balances Stakeholders
    Collaborates
    Customer Focus
    Nimble Learning
    Plans and Aligns

    Skills

    Public Relations
    Search Engine Marketing
    Customer Relationship Management
    Brand Awareness
    Google Analytics
    Market Research
    Search Engine Optimization
    Editing
    Content Strategy
    Email Marketing

    Benefits We Offer:

    • 401k with Matching
    • Family and Individual Insurance Packages (Health, Life, Dental, and Vision) 
    • Paid Time Off & Paid Holidays 
    • Long & Short-Term Disability 
    • Supplemental Insurance Plans
    • Employee Assistance Program 
    • Employee Referral Program 
    • Tuition Reimbursement Programs 
    • Advancement & Professional Growth opportunities  
    • Parental Leave 
    • & More 

    Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.


    Nearest Major Market: Atlanta