Technical Sales Representative

Apply now »

Date: Feb 25, 2026

Location: Carrollton, GA, US, 30117

Company: Southwire Company LLC

A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live. How will you power what’s possible?  

Location: Atlanta Battery

Job Summary

Supports solution-based sales efforts by applying technical knowledge of electrical products and systems while managing a defined client portfolio. Works semi-autonomously with a moderate level of guidance and direction, solving routine to moderately complex problems using established procedures. Builds experience in customer engagement, account development, and solution configuration while supporting both retention and new business growth in mid-complexity accounts.

Key Responsibilities

  • Administers assigned customer accounts by preparing quotes, coordinating product specifications, and ensuring consistent communication across the sales process.
  • Coordinates somewhat complex proposals by working with engineering, operations, and sales support teams to align technical specifications with customer requirements.
  • Develops somewhat complex product configurations and system recommendations by applying knowledge of customer applications and industry standards.
  • Implements CRM and order management processes by entering customer data, tracking opportunity progress, and generating follow-up actions.
  • Communicates directly with customers to present solutions, answer technical questions, and clarify service options or product capabilities.
  • Analyzes somewhat complex usage patterns and feedback to identify opportunities to introduce new products or expand service contracts.
  • Identifies opportunities to improve customer outcomes by recommending system enhancements, energy efficiency improvements, or automation upgrades.
  • Documents customer interactions, pricing changes, and delivery requirements to ensure internal alignment and customer satisfaction.
  • Recommends updates to technical collateral, proposal templates, or pricing tools based on user experience and client input.
  • Performs other duties as assigned
  • Complies with all policies and standards
  • Manages staff performance and development, coaching team members to achieve their full potential in contributing to the department's goals.

    • Required Education & Experience

    Minimum Education Level: Bachelor's Degree

    Years of Experience: 2-4 years

    Preferred Education & Experience

    Years of Experience: 5-7 Years

    Physical Requirements

    Moving: 5%

    Standing: 5%

    Sitting: 90%

    Working Conditions

    Office

    Equipment

    Computer/Keyboard

    Competencies

    Action Oriented
    Balances Stakeholders
    Collaborates
    Customer Focus
    Nimble Learning
    Plans and Aligns

    Skills

    Selling Techniques
    Customer Relationship Management
    Negotiation
    Positivity
    Relationship Building
    Salesforce
    Sales Prospecting
    Enthusiasm
    Sales Presentations
    Rapport Building

    Benefits We Offer:

    • 401k with Matching
    • Family and Individual Insurance Packages (Health, Life, Dental, and Vision) 
    • Paid Time Off & Paid Holidays 
    • Long & Short-Term Disability 
    • Supplemental Insurance Plans
    • Employee Assistance Program 
    • Employee Referral Program 
    • Tuition Reimbursement Programs 
    • Advancement & Professional Growth opportunities  
    • Parental Leave 
    • & More 

    Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.


    Nearest Major Market: Atlanta