National Sales VP

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Date: Mar 9, 2026

Location: Mississauga, ON, CA, L5R 3E9

Company: Southwire Company LLC

Are you ready to join the People Behind the Power™ of our Canadian organization, which has consistently achieved a Great Place to Work (GPTW) certification in recent years? If so, we invite you to apply for this exciting job opportunity.

If you are looking to grow your career by digging your hands into various aspects of wire and cable manufacturing in a fun, innovative and diverse culture, then this is the job for you!  

A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live. How will you power what’s possible? 

 

Location: Mississauga , Toronto

Role Type: Hybrid    

Travel Requirements:  In this position, you must be able to travel throughout Canada, the United States, and Mexico as may be required from time to time.

Job Summary

The Retail National Sales Manager is responsible for leading revenue growth, category expansion, and strategic account development across Canada’s largest retail customers. This role owns the national retail strategy, builds high-impact relationships with senior merchant teams, drives ecommerce and Pro channels to maximize distribution, visibility, and profitability.

Key Responsibilities

  • Develop and execute national sales strategies for key retailers across instore, ecommerce and Pro channels.
  • Lead annual and quarterly business reviews, promotional planning, assortment negotiations, line reviews, new product introductions, pricing strategy, and merchandising initiatives.
  • Own revenue, margin, and forecast performance for assigned retail accounts.
  • Build trusted relationships with senior merchant teams, category managers, replenishment teams, Pro team and ecommerce channel.
  • Analyze POS, shipments and market data to uncover trends and opportunities.
  • Provide data-driven recommendations around assortment, pricing, promotional effectiveness, and supply chain performance.
  • Work closely with marketing, supply chain, demand planning, and finance to ensure seamless execution.
  • Partner with product management to influence innovation pipelines.
  • Lead negotiation of vendor agreements, cost changes, and promotional funding.
  • Drive ecommerce growth strategies including content optimization and digital merchandising.

Required Education & Experience

Minimum Education Level: Business Education Background

Specialized Degree: Business Administration

Years of Experience: 8-12 Years in retail sales

Field of Expertise: Experience with major Canadian retailers required

Preferred Education & Experience

Years of Experience: 8-12 Years

Field of Expertise: Experience with major Canadian retailers , National retailers

Spans of Control

Does this role Manage Southwire Team Members: No

Travel

Hybrid environment

Travel -  Domestic and International - 40%.

Physical Requirements

Moving: 5%

Standing: 5%

Sitting: 80%

Other: 10% Details: Sets, Line Review prep etc., at customer facilities

Working Conditions

Office

Equipment

Computer/Keyboard

Competencies

Action Oriented
Balances Stakeholders
Collaborates
Customer Focus
Nimble Learning
Plans and Aligns

Skills

Customer Relationship Management
Market Research
Analytical Skills
Relationship Building
Influencing Skills
Negotiation
Team Building
Collaboration
Critical Thinking
Business Acumen
  • Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
  • Paid Time Off & Paid Holidays
  • Pension Plan
  • One-on-one financial coaching with an independent Certified Financial Planner
  • Personal Days
  • Long & Short-Term Disability
  • Employee Assistance Program
  • Employee Referral Program
  • Tuition Reimbursement Programs
  • Advancement & Professional Growth opportunities
  • Parental Leave Top Up
  • & More