Integrated Segment Marketing Manager
Date: Apr 10, 2024
Location: Remote/Other, Remote/Other, US, Remote/Oth
Company: Southwire Company LLC
A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live. How will you power what’s possible?
Location: Remote
Southwire Job Description
Job Summary/Objective:
The Integrated Segment Marketing Manager is responsible for working cross-functionally to lead and develop marketing campaigns and messaging strategies for market segments important to Southwire. This role will be responsible for developing and deploying content targeting the various audiences across the sales cycles to drive demand and lead generation, and preference for the Southwire brand. This includes broader messaging, communicating the “One Southwire” value propositions, as well as curating and coordinating applicable content to each of the audiences identified.
This position requires cross-functional leadership between internal and external business groups, including channel marketing, digital marketing, creative shared services, finance, and sales, as well as outside vendors, to ensure a desired outcome.
Key Responsibilities:
• Develop and implement integrated marketing plans and campaigns in alignment with key business priorities, budget, and brand and customer needs.
• Understand and lead the brand vision through careful execution of the design, messaging, voice, and approach of all marketing efforts.
• Collaborate with sales, product, and business leaders to identify and implement marketing campaigns focused on driving demand and lead generation for targeted market segments and audiences.
• Manage the execution elements of the optimal integrated marketing mix including advertising, web marketing, collateral, case studies, videos, events, demos, PR, broadcasts/webinars, digital, social media, thought leadership, etc.
• Develop and track KPIs of campaigns to provide data-backed insights to optimize campaigns and find new areas of opportunity for great impact.
• Develop deliverables and report out on overall success of impact through marketing channels
• Work cross functionally with Product and Channel teams to strategically sync campaigns with product and channel initiatives.
• Build knowledge of Southwire brands, products, services, and markets to serve as an advisor within the business.
Education, Experience & Skills:
Required
Minimum Education Level: Bachelor's
Years of Experience: 14+
Competencies
Benefits We Offer:
- 401k with Matching
- Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
- Paid Time Off & Paid Holidays
- Long & Short-Term Disability
- Supplemental Insurance Plans
- Employee Assistance Program
- Employee Referral Program
- Tuition Reimbursement Programs
- Advancement & Professional Growth opportunities
- Parental Leave
- & More
Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.