Manager, Digital Sales Enablement

Job Summary

Designs, documents, tests, and enables enterprise sales systems and processes that drive revenue growth, profitability, and long‑term customer success. This role ensures sales technology aligns with strategic objectives, standardized processes, and measurable performance outcomes. Serving as the primary advocate for sales, the role represents sales and customer needs during system changes and transformation initiatives, acting as a key liaison between Sales, ITS, and cross‑functional partners. Through leadership of the Digital Sales Enablement team, this role drives system adoption, data‑driven insights, trainings and continuous improvement to support sustainable growth and strong customer outcomes.

Key Responsibilities

• Advises sales leadership and business stakeholders on commercial systems, digital capabilities, and process optimization to support sales strategy, scalability, and enterprise growth.
• Manages end‑to‑end sales requirements for new and existing sales applications, partnering with Sales, cross‑functional teams, and IT to define, document, and prioritize solutions that align with One Southwire system standards while supporting commercial and operational objectives.
• Leads root cause analysis and resolution for system defects and enhancement requests using deep knowledge of applications, business processes, data flows, and system integrations.
• Coordinates processes and assignments to ensure efficient and timely completion of tasks while maintaining a focus on delivering results within budget and resources.
• Defines project terms and sets clear objectives and expectations for sales initiatives, ensuring alignment with broader organizational goals and departmental priorities
• Implements sales and system‑enabled processes and analytics that enhance sales performance, strengthen customer engagement, and support growth across new and existing markets.
• Leads User Acceptance Testing (UAT) on behalf of Sales by coordinating testing activities, validating results, and providing final business approval prior to system transport and mass deployment.
• Evaluates KPIs and Metrics, providing feedback and guidance to improve individual and team sales achievements while identifying areas for further development and training.
• Directs workflow across the sales team, balancing priorities and resources to ensure efficient execution of tasks and maximize overall team productivity.
• Ensure compliance with company policies, pricing guidelines, industry standards, and regulatory requirements while managing sales efforts and promoting ethical business practices.
• Manages staff performance and development, coaching team members to achieve their full potential in contributing to the department's goals.
• Performs other duties as assigned

Required Education & Experience

Minimum Education Level: Bachelor's Degree

Years of Experience: 5-7 Years

Preferred Education & Experience

Years of Experience: 8-11 Years

Spans of Control

Does this role Manage Southwire Team Members: Yes

Number of Direct Reports: 5-10

Travel

Travel: None

Physical Requirements

Moving: 5%

Standing: 5%

Sitting: 90%

Working Conditions

Office

Equipment

Computer/Keyboard

Competencies

Skills