Specialist II, Channel Marketing

Job Summary

The Channel Marketing Specialist will manage Southwire’s marketing strategy for a given customer channel. This individual will build and execute a strategic plan to maximize Southwire’s marketing presence and will be a cross-functional leader for marketing activities centered around commercialization, promotions, brand awareness and customer conversion. They will work closely with the Sales team and Southwire’s network of sales agents, and own key relationships with customer marketing contacts within their given channel.

Key Responsibilities

•    Develop marketing strategy in a given customer channel. This individual will utilize their developed strategy and budgeted resources to effectively execute customer and channel initiatives and exercise discretion to deviate from these plans strategically. (35%).
•    Build campaigns associated with key initiatives (line reviews, promotions, advertising, programs).  These campaigns will marry Southwire’s company strategy with the marketing strategy this individual has developed. (20%)
•    Drive sales effectiveness through the development and maintenance of marketing collateral. Ensure quality and timeliness of communication and deployment of collateral and content. (10%)
•    Provide marketing insights to key stakeholders as part of long-term strategy development and annual planning process. (10%)
•    Own relationships with customer and agent marketing teams within their channel and drive consistent communication of Southwire initiatives and strategy. (10%)
•    Champions Southwire’s brand within the channel and identifies ways to grow brand presence in partnership with key stakeholders and customers. (10%)
•    Continuously adds industry knowledge through attendance of conferences, webinars, training, and customer meetings. (5%)

Required Education & Experience

• Minimum Education Level: ​​Bachelor's​ 
• Specialized Degree: Business Administration or Marketing​
• Years of Experience: 5+ 
• ​Field of Expertise: Marketing​ 

Preferred Education & Experience

• Education Level: ​​Bachelor's​
• Specialized Degree: Business Administration or Marketing
• Years of Experience: 5+ 
• ​Field of Expertise: Marketing​ 

Preferred Experience

• Retail and Hardware Distribution Channel Expertise
• eCommerce and Dot Com Content Management
• Product Marketing & Product Launch Experience
• Project Management and Cross Functional Leadership

Preferred Skills

• Channel Marketing Strategy Execution
• Content Development
• Merchandising Development
• Data-Driven Decision Making

Spans of Control

Reports To (Supervisor Title): Manager, Channel Marketing ​ 
Does this role Manage Southwire Team Members: No

Travel

All Locations​ Domestic​ % of Time: ​Up to 25%​ 

Workplace Setting: Remote (Occasional travel to sites)​ 

Physical Requirements

☒​Standing % Time ​10​ 

​​☒​Sitting  % Time ​80​ 

​​☒​Walking  % Time ​10​ 

Working Conditions

​​☒​Office 
     

Equipment

      
​​☒​Computer/Keyboard 

Competencies

Skills